creative direction & brand photography

Collaborating with photographer Rebecca Carmen, I had a blast creatively directing the photo sets for FiNCA to FiLTER's summer menu launch. My goal was to craft a vintage vibe that captured the unique personality of each drink. I handled every detail, from designing custom florals and styling curated vignettes with vintage dishes and vases to handcrafting faux food for each shoot.

The result is a series of photos that were used across social media and their website to tell a story and blend a whimsical, retro aesthetic with the vibrant essence of the product. Let me help you bring your brand's personality to life through creative, story-driven visuals!